E-commerce is the buying and selling of products and services over electronic systems such as the internet and other computer networks. Today the concept has grown to an enormous size of being a multibillion dollar industry. Electronic commerce has grown to such a proportion only due to the cutting edge advantages that it proves with respect to the normal methods of retailing. It enhances a customer’s purchasing options by giving him/her at least a hundred variant of the product that a consumer requires. It ensures that the customer makes the best deal through price comparison and by providing attractive offers.

 Availability of websites committed to this idea around the clock makes sure that a consumer doesn’t have to worry about running out of time. This is an industry which knows no geographical boundaries thus remaining accessible to any prospective customer in any part of the world. This system is not only a boon for the customers but also for retailers who are low on budget and lack necessary infrastructure to open up a store. This is because of the easiness that the internet provides in terms of starting and managing a commercial website and also due to its low operational costs. It also makes sure that supply side chain of retailing becomes more efficient thus making sure that the producers and sellers are more closer to each other which in turn creates an environment where both gain immense profit out of the closeness.

E-commerce has its own share of disadvantages to counteract its better side. One of the biggest disadvantages of this system is the lack of quality assurance which makes prospective customers wary of engaging in commercial transactions over electronic systems. Add to this, various consumer grievance redressal forums on the internet are flooded with complaints of non-receipt of various products that people bought through online retailers. Mechanical failure has always posed as a great threat while commencing a financial transaction as some of these are irretrievable in nature thus causing huge losses to the consumers.

 An ever persistent quandary associated with this system is the presence of hackers who are always on the prowl to gain access into payment gateways thus making buying/selling over the internet a risky affair. When it comes to online retailers, customer loyalty is something which they will miss dearly while selling their products on the internet. Things have changed in the past couple of years with customer satisfaction taking the top seat among the various priorities of retailers selling through this concept. This conversion of prerogative is making e-commerce famous in India though this concept still has a long way to go in order to score more brownie points as compared to the conventional way of retailing and shopping.

Complaints against snapdeal and flipkart are growing to a high degree for their fraud practices which acts as evidences of low product quality and customer satisfaction prevailing through e-commerce. Internet based consumer complaint forums are flooded with complaints against snapdeal.com. The company is reported to have sent malfunctioned products to their customers. The status of product delivery is also very low for this website. It is very necessary to instill answerability in the industry of electronic commerce so that fraud websites are duly punished for their laxity, fraud and willful negligence to set as a precedent for all defaulting websites.

I am writing on consumer rights and other relevant topics related to consumer welfare. I am handling a consumer forum to get resolved consumer complaints. Many customer care center does not give respond like Snapdeal Customer Care and Flipkart Customer Care. We make companies constrain to solve people’s problems.

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